Is
Your Logo PUBSCAPE Designed?
With hundreds
of logos in front of you, how do you choose a logo that's right
for your business?
Let’s
first define the word “pubscape”
from the "2003 Dictionary of Notwordsyet" by Mediamage Marketing Solution."
pubscape
Pronunciation 
1. To publish
an effective, unique, and professional logo supported by a purpose,
which is branded in an appealing, consistent and scalable business
solution.
So how does
one make sure that their logo is a Pubscape
Logo? You just follow the simple steps below:
Purpose
What is the main purpose behind having a logo? If you are a church
maybe your reason would be “Our logo signals a fresh perspective
on our passion for God. The cross signifies the sacrifice of Christ
for our salvation. The flame symbolizes the Spirit’s presence,
peace and power.” Every logo needs a beginning reason for
existence. What is yours?
Unique
What makes your logo help you stand out from the crowd? For example,
if everyone in your industry uses a familiar picture (i.e., plumbing
companies often use wrenches in their logos), you should use something
different so that your logo is remembered.
Branding
What is the first thing that comes to your mind when you think of
a bunny head with two ears and a bow tie around it's neck?
Of course, Playboy. Branding is more than just ensuring that customers
recognize a logo or product name. Branding means creating an emotional
association (such as the feeling of success, happiness, or relief)
that customers form with the product, service, or company.
Scalable
Your logo needs to look good wherever it is be it on your letterhead,
a billboard, the back of your truck or tattooed onto the shoulder
of your arm. Legibility is important and it must be readable so
choose a font for your logo with your designer wisely.
Consistent
Do the same thing over and over again to instill it in another’s
subconscious. Repetition in use of your logo, tagline, and materials
will help people to remember who you are and what service you provide.
Appealing
Choose your colors wisely when deciding which ones to use. Read
our article on choosing colors for your business. Colours speak
their own language and evoke emotions instantly. Also take note
that most logos are shown in black & white so take contrast
into consideration as well.
Professional
Like dressing in a business suit to make that sale, make sure your
logo is promoted on quality printing materials. This is not a time
to choose a budget printing company since you don't want to be represented
as a non-professional.
Effective
Logos tell others about the distinguishing characteristics of your
business. Does your logo represent your company well and will it
sell your product for many years to come?
Many small
companies do not invest in a Pubscape
logo. But, a Pubscape
logo, with the right characteristics, will result in others remembering
you and inturn means more business for you!
If you currently
do not have a logo to fit your company needs we are able to assist
you in designing a well designed professional Pubscape
logo. Or if the logo you have isn't doing it's job then just maybe
it is time for a performance review. Contact
us today.
Tawnya
Sutherland, Copyright © 2003
This article may be freely
reprinted in your ezine, e-book and/or on your web site so long as it provides
a link back to the Mediamage Business Solution’s website. Email
for permission guidelines.
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