on any colour:
is symbolism. We say someone who is jealous is "green
with envy". Someone who is sad is said to be "blue".
When we are angry, we "see red". Colours affect us psychologically.
They can stimulate our appetite or suppress it. They can make us
happy, excited, angry or sad. We all have the same reaction to colour.
It affects our emotions thereby leaving a lasting effect on us when
we buy or purchase products.
your web design for usability.
If you are selling "tarot cards" then consider using mystical,
spiritual colours like purples,
Put your user in an inspirational mood upon their first click to
your site. The colour emotion invoked in your user will be the best
stickiness (keeping your user at your website) for your site. If
they feel inspired through your colour then they will stay here
and read your text or see the crystal ball animated gif sparkling
its "Welcome to my Psychic Homepage" sign.
Your web page
colours should similarly allow your visitor to read the content,
or view photos without strain. So remember your users when choosing
your colour scheme since they will be the ones who will click their
credit card there.
to stop scaring your visitors and your money straight to the competitor:
- Make sure
you have avoided bright yellow backgrounds.
- Make your
content stand out from the page by using darker colours on light
backgrounds. Plus these pages are easier for users to print and
- Make sure
you have allowed busy backgrounds and photos to stand alone. You
should not write text across either. It won't get read.
- Choose larger
fonts for text on dark or black backgrounds. Staring at a computer
provides enough strain on the eyes. Don't lose a visitor by adding
Special Note About Using Colours on the Web
Although modern computers are capable of displaying millions of
colours on the screen, Web design is limited to only 216 colours.
The reason for this is that Mac computers and PC's both use completely
different colour palettes. However, they have 216 colours that are
common to both. These 216 colours are considered "Web safe".
Using the 216 Web safe colours means that your Web site colours
will look fairly consistent on different computers (Mac or PC),
different operating systems (Windows or Mac), as well as different
browsers (Internet Explorer and Netscape Navigator, to name two).
their own language and evoke emotions instantly. Use colours sparingly,
yet intelligently, in the creation of your website. Once you understand
how to intertwine colours into your site, your sales should increase.
to trust your instincts and first impression when looking at a colour
to design your business website.
by Lynda Weinman
Sutherland, Copyright © 2003
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